Tickets Marketing for live entertainment, bars & culture
Great nights still play to half-empty rooms.
We fix what’s behind that: the brand, the ads, the ticketing and the follow-up. For artists, venues, bars and promoters.
Built by veterans: senior directors from the world’s biggest agencies
01 / Sound familiar?
Most nights don’t struggle because the lineup is wrong. They struggle because the marketing is guesswork. Here’s what we hear most, and what we do about it.
Boosting posts stopped working a while ago. We build a strategy for this industry: who to reach, when, and with what. Platforms change overnight, and our direct line to Meta means we know what’s coming before everyone else.
AFTR DARK Tickets is integrated with Meta. Run ads straight from the platform, and every sale feeds back to Meta automatically. We also see when your buyers buy and who actually shows up, so no budget goes to people who were never coming.
RSN8 grew its attendance +929% in 12 months with a planned run-up: announce, presale, lineup drop, last call, each aimed at the people most likely to buy at that moment.
Every buyer lands in your own list, and we help you run it: CRM, segments and emails that bring people back. Geary’s email list grew 9×, so every night now starts with people who’ve already been.
Identity, artwork and a feed with a point of view, so people know it’s your night before they read the name. See Geary’s feed before and after.
02 / Who we are
We’re part of the scene. Nightlife isn’t a market we chose, it’s where we’ve always been.
Senior people on every account, with senior director experience from Omnicom, Publicis Media, BBDO and Leo Burnett.
We go to the shows, we know the rooms, and we understand what you’re actually selling because we live it.
Our directors ran campaigns for the world’s biggest brands. Now that experience works for artists, bars, venues and promoters.
Read our mindset
Ad spend managed across global brands
Our team’s agency experience
Members of the Association for Electronic Music
Helped shape its promoter framework
A direct line to Meta’s team
We hear about platform changes before they roll out
03 / Selected work
01 / RSN8FROM UNDERGROUND.Artist & event series / Toronto
We helped build RSN8 from the first nights to sold-out shows, international headliners, and city billboards.
Venue / Toronto
A new social identity, paid media, and an owned email audience gave Geary a stronger presence and more reasons for fans to return.
Out of home that puts your name where the whole city sees it. RSN8’s DYSTOPIA, live on the screens at Yonge-Dundas.
RSN8 · DYSTOPIA · Yonge-Dundas, Toronto“These people really are
the best in the business.”
Some of the brands we build with
04 / What we build
Strategy, identity, campaigns and the next ticket sale, under one roof. You don’t juggle five suppliers, and nothing falls between them.
We’ll tell you where to spend and where not to. Senior consultants help you cut the costs that aren’t earning, sharpen your positioning, and spot risks before they get expensive.
Let’s talk strategy & consultingPaid social built around ticket sales and bookings, not likes. The same senior expertise behind $75M+ in global brand ad spend, and a direct Meta relationship that keeps us ahead of what the platform rewards.
Let’s talk paid mediaIdentity and fast, interactive websites that make people connect with the artist, book the venue, or feel the night before they arrive. Built for search and the next sale.
Let’s talk brand & websitesYour audience should live with you. On AFTR DARK Pulse, our own CRM, we connect ticketing, CRM, and ad data, then run segmented email campaigns that bring past buyers back.
Let’s talk crm & emailBillboards, transit, street-level, and condo networks in the markets that matter. Put your name where your audience lives and moves, and make your online campaign hit harder.
Let’s talk out of homeArt direction, ads, social assets, and flyers that carry the energy of the room. Every creative has a job: turn attention into tickets, bookings, and fans.
Let’s talk content & creative05 / Meet your new ticketing platform
TICKETSMost platforms keep your buyers and your data. Ours hands them to you.
AFTR DARK Tickets puts your event page, ticket sales, Meta ads and door scanning in one place. You see which ad sold which ticket, and every buyer lands in your own list for the next drop.
Explore AFTR DARK Tickets Ready to go? Create your free account
Live event page · RSN8 Presents: Vampire DiscoEvent pages in your own artwork and colours, so buying a ticket feels like part of the show, not a generic checkout.
Campaign tracking is built in, from the first click to checkout. Stop guessing which post or ad did the work.
Digital tickets and fast door scanning, so people get in quickly and the night starts on time.
06 / How a night gets built
A good night takes work before the doors open. So does a brand people come back for. Here’s how we build it.
We read the brand, the audience and the market. Where the budget bleeds, and where the demand is hiding.
Strategy, identity, site and campaigns go live together. Tracking tells us what’s working from the start.
We push what converts and cut what doesn’t. Budget follows the sales, bookings and fans.
Fan and buyer data feeds the CRM. The next ticket drop reaches people who already know your name.
07 / Let’s make it happen
Tell us about the night, the room and what a win looks like. We’ll come back within a day with a straight answer on how we’d help.
Prefer email? Get in touch