Brands BuiltAFTR DARK
Events · Artists · Venues · Entertainment · Nightlife
We build culture brands end to end; identity, digital, strategy and growth for artists, venues, and everything that happens after dark.
"These people really are the best in the business."
— Winter Music Conference, Miami
The night runs late · scroll
01Who we are
We're not
watching the
scene. We're in it.
We're part of the scene. We go to shows, we know the culture, and we understand what you're actually selling, because we've lived it from the inside. We know the difference between a warm-up and a headline, between a following and an audience, between a moment and a brand.
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We're also senior directors who move $75M+ in annual ad spend at Omnicom, Publicis Media, BBDO and Leo Burnett. Culture and firepower in the same room, no translation layer and no learning curve on what you do.
So we don't just run your marketing. We build the whole brand: identity, digital, audience and growth, with the strategy that ties it together.
We'll tell you where to spend and where not to, then build the brand that makes it work. We're not here to run your ads; we're here to build your brand.
02The edge
We know what's coming before the rest find out.
Most agencies are still running yesterday's playbook, investing your budget in tactics that no longer perform. We combine senior-level strategic consulting with cutting-edge marketing execution, helping you make smarter decisions and avoid costly mistakes before a dollar is ever spent.
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Platforms move fast; through direct relationships with Meta and other platform partners, we stay ahead of algorithm updates and new advertising features, allowing us to optimize campaigns with what works today, not what worked last quarter. We've also partnered with industry-leading CRM and ticketing platforms to build connected digital ecosystems that centralize your data, improve customer journeys, and maximize the return on every marketing dollar.
$75M+
Ad spend managed across global brands
Ex-Omnicom, Publicis Media, BBDO, Leo Burnett
Senior directors and consultants from the world's biggest agencies, invested in your growth at every step of the way
AFEM
Members of the Association for Electronic Music
+600%
Event attendance growth we've driven for clients
03What we build
S/01Strategy & Consulting Make smarter decisions. Avoid costly mistakes.
When you're inside the business every day, often juggling every moving piece, it's easy to overlook inefficiencies, accept unnecessary costs, and miss opportunities for growth. We bring an outside perspective from senior consultants who have done this at scale. From brand positioning and go-to-market strategy to stakeholder negotiations, we help you eliminate waste, reduce risk, uncover leverage you didn't know you had, and make smarter decisions that maximize every dollar.
S/02Paid Media Fill rooms. Sell tickets.
Precision paid social and programmatic campaigns built to fill rooms and sell tickets, not just rack up impressions and clicks. We've managed over $75M in ad spend for global brands and bring that same senior expertise to your events. No junior account managers, no recycled playbooks, no budget burned on guesswork. Just audiences that show up and buy.
S/03Websites Where your brand lives.
We build high engaging, interactive websites that bring your brand story to life and showcase what makes you unique. The kind of design that makes someone connect with the artist, book the venue, or feel the energy of the night before they've set foot in it. Fast, SEO-optimized, and built to turn a first impression into a lasting one.
S/04CRM & Email Turn fans into ticket buyers.
Social rents you access to your audience. CRM and email let you own it. Every signup, ticket scan, and click flows into one connected system, so your fan data lives with you instead of locked inside a platform you don't control. From there we run segmented, automated campaigns that get opened and acted on, not buried by an algorithm. New fans nurtured, past attendees re-engaged, every ticket drop and announcement reaching people who already raised their hand. Interest to purchase, on repeat.
S/05Out of Home Own the streets.
When everyone's fighting for the same feed, the street is where you stand out. High-impact placements across billboards, transit, street-level, and condo networks in your key markets. Announcing a residency, launching a venue, building buzz for a major event; we put your brand in the physical spaces where your audience already lives and moves. Real-world presence that makes your online spend hit harder.
S/06Content Creation Creatives that convert.
From art direction to the assets that fill your feed, ads, and flyers, we build high-performing creatives designed to stop the scroll and convert attention into tickets, bookings, and fans.
04The work
This is what
visibility
looks like.
Out of home that puts your name where the whole city sees it. RSN8's DYSTOPIA, live on the screens at Yonge-Dundas.
05Clients
Clients
The brands we've built with. Promoters, venues, artists and series across Toronto, the UK and beyond.
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06Partners
Partners
07How a night gets built
P/01
Soundcheck
Audit
We read the brand, the audience, and the market. Where the budget bleeds, and where the real demand is hiding.
P/02
Doors
Build
Strategy, identity, site, and campaigns go live as one. Everything tracked, so we know what's working from minute one.
P/03
Peak
Scale
We push what converts and cut what doesn't, in real time, until the goal is hit: a full room, a sold-out night, a brand that's landed.
P/04
Afters
Retain
Every fan and buyer goes into the CRM. The next move starts warm instead of from zero.
08Booking
Tell us
what you're
building.
Artist, venue, promoter or label. If you're building something in the culture, it's our lane.