Geary Warehouse
Toronto's home for the underground. We turned a venue into a brand, across social, email and the room itself.
Turn a venue into a brand.
Geary Avenue Warehouse is Toronto's home for the underground. The room was there and the nights were real; what it needed was a brand: a sharper presence, an audience it actually owned, and a way to fill the room that didn't depend on the algorithm.
Rebuild the identity. Own the audience.
We rebuilt Geary's social presence from the look and feel up, then stood up an email channel that didn't exist before. From there we ran it like a growth engine: content, audience development, and the campaigns to fill the room, night after night.
Most recently we refreshed the whole social identity, and a new website is launching soon.
A scattered feed becomes a brand.
Same venue, two different worlds. The feed went from a mix of one-off flyers to a cohesive identity you'd recognise anywhere.
The numbers.
On top of the numbers: a refreshed social identity, and a new website launching soon.