—Intel
Intel
Field notes on brand, paid media, audience building and selling tickets in the real world. Written by the people running the campaigns.
Free planning tool · Paid media Event Ad Spend CalculatorSee the ticket sales your budget could generate—or estimate the spend behind your ticket-sales goal. Calculate →Feb 02, 2026
Abdallah El Bacha
The New Era of Social Advertising: What GEM and Andromeda Mean for Your Events in 2026
Meta's GEM and Andromeda updates changed how event ads work. What shifted, why creative now beats targeting, and how to adapt in 2026.
Read →Dec 07, 2025
Abdallah El Bacha
Audience Building for Event Brands: Discounting and Comp Tickets, Done Right
How to use comp tickets and discounts to fill rooms in an emerging scene without training your audience to wait or devaluing your brand.
Read →Dec 05, 2025
Abdallah El Bacha
Common Mistakes You're Probably Making (and How They're Costing You Sales)
The tracking, audience, and pricing mistakes quietly draining event marketing budgets in the electronic scene, and how to fix them.
Read →Dec 05, 2025
Abdallah El Bacha
You're Leaving Money on the Table: Why Live Events Need Email
Social reaches 5 to 10% of your followers. Email reaches the fans who already buy. Why live events need email, and how to run it right.
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